Marketing Times Profile

Marketing Times, as the name defines is a marketing outfit run and managed by promoters having master’s degree in marketing.

Marketing Times group comprises of companies managing marketing of various financial and insurance products. The group employs more than a 1000 employees; who partners in its success.

The flagship company Marketing Times Automobiles Pvt. Ltd. is a leading dealer of    Maruti-Suzuki India Ltd , based in South Delhi.

Marketing Times Automobiles Pvt. Ltd.

Maruti-Suzuki can be well defined as a market leader in passenger car sales in India. It is the company which brought revolution in CARS in the country by increasing the sales by many folds. The company has strong focus and command on all issues relating to customer satisfaction. Its ranked No. 1 in JDP surveys in both sales & service for the last 10 years.

MTAPL is a dealership for Maruti-Suzuki cars based in south of Delhi. MTAPL was awarded the Maruti-Suzuki dealership in 2004. We started operations in May 2004. Within 3 months MTAPL was ranked amongst top 5 dealers in the NCR. MTAPL sold an average of 450 cars in the financial year 2005-2006. In the first year of operations MTAPL was awarded with “Best New Showroom – Runner’s Up” award. MTAPL has also been awarded with “Maximum Sales in C Segment” award in the All India Dealer Convention, mainly for sales of Baleno & Esteem.

Based on our performance & appetite we were awarded another showroom in Bahadurgarh. This became operational in August 2009.

On the service front we have build up a state of the art workshop in one of the best industrial estate’s of the city, measuring aprox. 20,000 sq. ft. MTAPL was the first to install Automatic Crash Repair System amongst Maruti-Suzuki dealers in Delhi. Both service repair and accidental jobs are being administered with care and precision at MTAPL. MTAPL acquired another workshop with fully trained and experienced manpower to restore Vintage Cars and make modifications in any vehicle of Indian or Foreign origin. We successfully modified Swift car to Red Bull Specifications in India.

We have a service load of 2000 and Body shop of about 350. We also manufactured a unique Mobile workshop capable of doing almost all the service jobs at the customer’s place.

Marketing Times India Pvt. Ltd.

MTIPL was the largest Direct Selling Agent for ICICI Bank, selling most financial retail products such as:

• Car Loans
• Home Loans
• Personal Loans
• Credit Cards
• Commercial Vehicles Loans
• General Insurance & Life Insurance

                                    
MTIPL was established in 1996. Since inception the company has been strongly focusing on finance of Cars, for this purpose MTIPL has been associated with various financiers like ICICI, HSBC, Standard Chartered Bank to name a few. Over the past 11 years MTIPL has gathered exclusive and rich data base of customers. The strength of the organization has been in retaining its customers thru strong thrust on customer satisfaction, personal touch and transparency in dealing.

A very clear reason for the group to be awarded with a Maruti-Suzuki dealership is the group focus on cars business and its customer base. MTIPL was already selling 450 no. cars a month on an average even before becoming a dealer. MTIPL was financing cars of all makes and manufacturers; amongst them major share has been of premium cars. As the Director’s has always had a hands-on approach on the business majority of the business was from reference and contacts therefore a large a large share of business was of high-end nature.

MTIPL also aggressively promotes other products home-loans, personal-loans, credit-cards etc for ICICI Bank who is the leader in retail banking in India. By achieving consistent high volumes of Home and Personal loans.

The philosophy of the group is to be Numero Uno in the field it ventures with high focus on customer retention thru exercising measures of customer satisfaction.